A well-established biometric company with a 33-year legacy embarked on a significant transformation, marked by the introduction of a new CEO, an overhauled executive management team, and an emphasis on positioning the company for a acquisition.
Consultant & Tech
Type of Work
Brand Strategy, Visual Identity, Creative Direction, Website, Web Portal, App Design
At the Board of Director’s behest, the CEO brought in a prominent branding agency, investing six figures for their services. While initially involved in internal coordination, it became evident that the agency was struggling and causing delays.
In response, I took the reins, leading my nimble team to rescue the project. With a blend of strategic direction and hands-on design, we orchestrated a successful rebranding effort in less than two months.
The entirety of this project stands as a testament to my expertise in strategy and design.