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  • Writer's pictureMs. Lane

3 Branding Tips to Help You Grow Your Business

Branding is an important strategy for growing a business. However, many established businesses do not have a clear brand. Successful branding means having a clear and developed sense of identity. It also means having a consistent message and being able to communicate it.

Here are three branding tips for growing your business.

Defining Your Brand

No business can grow without a clear purpose that is reflected in its brand. Not only does the brand reflect the personality of a business, it reflects its culture. A brand is not just about your logo or what marketing materials you create-- your brand reflects your values and is manifested in your actions.

To answer “What is my brand?” you need to figure what makes your business unique. Expanding your market means knowing what sets you apart from your competition. This will give you a clearer sense of what your goals are for growing your business and how you want to communicate this purpose to your customers.

Does your customer service or the quality of your product set you apart? Or do you provide a service or product that your competitors do not? Highlighting these differences are important for determining what your brand is. Telling customers why they should go to you over someone else needs to be reflected in every branding decision.

Researching Your Customers

In order to grow your business, you need to know what the needs are of your customer in order to brand your business. Gathering data is essential for successful branding. Not only do you need to find out what your customer wants in general from your market, you need to figure out what they want from you.

Social media is a great tool for discovering this information. You can keep track of what “trends” there are in your market to figure out the most pressing concerns and interests of your customers. What do customers find most engaging on Facebook or Twitter about your product or service.

If you have a concept that you think is compelling and customers are responding to, that is important information. Finding out who your customers are based on past behaviors on social media suggests what they would want from you in the future. Research can make the difference between a stagnate or growing business.

Communicating Your Brand

It is important to realize that not everyone is going to respond to your brand. You will not grow your business by trying to appeal to everyone. Instead, you continue to build relationships with customers and nurture brand loyalty.

Social networking is a great way to build trust with your customers. The more you engage them, the more information they will want and the more committed they will be to your business. Being able to interact with your customers on a regular basis keeps your business as forefront in their minds as possible. In turn, they will tell others about your brand. Expanding your customer base is essential for growing a business.

Further, it is important to keep in mind that your customers are not a passive audience. Their feedback is essential for developing your brand message. This information can also help you determine what types of new products or services to launch, which is also essential for growing your business.

Another important consideration in branding your business is to make sure everyone is on board with messaging your brand. You need employees to not only know what your brand is-- they need to stay consistent with it. Otherwise, there can be mishaps or lack of communication, whether online or with their customer service. Good training is essential for keeping everyone on target. Having a consistent brand messaging in all aspects of your business will help maintain and grow your customer base.

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